About Anneco

Anneco Beauty, Since 2014

Our pure and natural beauty products treat your skin with the kindness, love and care it deserves.

Ann Shields is an original 'Galway Girl' who is now based in Co. Laois. Her love of the natural way of living comes from growing up on a homely Irish farm. Ann has a background in beauty and has International qualifications in Aestheticienne and Makeup Artistry. Through her interest in cosmetics Ann began researching natural alternatives to the industrious chemical laden makeup, which have swamped the shops. Empowering women to feel and look their optimum inspired Ann to develop a range of mineral makeup.


Ann noticed a movement towards natural products and began to research how to make cosmetics - maintaining her focus on the creation of more natural beauty products. Her products are formulated using organic plant extracts where possible. She completed cosmetic courses in London including a course with a U.S. based botanical blends tutor Cinda Phelps. Cinda was a formulator for Jane Iredale foundation brand before setting up her own business. Ann began working with Natural Cosmetic researchers and alongside Dr. Brian O'Rourke from Carlow Institute of Technology the unique formulas were developed.

Ann has a background in finance and accountancy having worked with AIB bank for 15 years in many roles. She also established a new business called Roll 'n Bowl, Portlaoise. The combined skill set in beauty, business and finance together with extensive training and research led to Ann bringing her first makeup products to the market in 2014.

Anneco everyday makeup products are now available in various Health Food Shops throughout Ireland, Therapie Laser Clinics and Shannon Duty Free Shop.