Ann noticed a movement towards natural products and began to research how to make cosmetics - maintaining her focus on the creation of more natural beauty products. Her products are formulated using organic plant extracts where possible. She completed cosmetic courses in London including a course with a U.S. based botanical blends tutor Cinda Phelps. Cinda was a formulator for Jane Iredale foundation brand before setting up her own business. Ann began working with Natural Cosmetic researchers and alongside Dr. Brian O'Rourke from Carlow Institute of Technology the unique formulas were developed.
Ann has a background in finance and accountancy having worked with AIB bank for 15 years in many roles. She also established a new business called Roll 'n Bowl, Portlaoise. The combined skill set in beauty, business and finance together with extensive training and research led to Ann bringing her first makeup products to the market in 2014.
Anneco everyday makeup products are now available in various Health Food Shops throughout Ireland, Therapie Laser Clinics and Shannon Duty Free Shop.