We are delighted to report that our week-long attendance at the recent Christmas GIFTED Craft and Design Fair in the RDS Dublin proved a great success.
As a new Irish makeup company offering unique and quality organic mineral powder makeup products and accessories we were hugely excited to be involved in this major marketing extravaganza. We are also extremely grateful to all those who attended our stand and engaged with us on our product offering. Thank you for all feedback, positive and constructive! All welcome.
A press report on our experience at the trade fair follows below:
A new Westport beauty company is developing a growing following with its extensive range of all natural Irish mineral powder makeup products and accessories.
The Anneco Beauty makeup, which appeals to young and old, was showcased to great success to over 100,000 visitors and business to business networks at the recent week-long GIFTED Craft and Design Fair in the RDS Dublin
First launched on the Irish market through an on-line shop and select outlet distribution in 2014, Anneco Beauty was recently taken over by Mayo entrepreneur Ronan McGreevy, who has set up a new production facility and headquarters for the company in Westport, Co Mayo and with Dr Conor Farrell as head of Research and Development.
Commenting on the makeup company's attendance at the important GIFTED Craft & Design Fair in the RDS, Ronan McGreevy stated: “It was hugely worthwhile for Anneco Beauty to have a stand at this week long marketing event in terms of the amount of people who were there and the expressions of interest we received, not just from individuals, but also from wholesale buyers who saw potential in our brand.
“We also learned so much from the experience and enjoyed direct feedback and endorsements from customers, which has added to our confidence around the high standards of our products.
“The fact that we are Irish was also a main selling point and one we are very proud of. The trade fair provided us with a wonderful opportunity to meet new and existing customers face to face and to receive feedback and create awareness around additional products. Our oil-based organic cleanser proved a particular hit as did our moisturiser. We are also very grateful to all the other businesses at the fair who supported us as well as Labour leader and former Enterprise Minister Brendan Howlin, who personally wished us every success going forward.”
The brand has already been Voted Best Mineral Powder makeup by RSVP Magazine while Irish Times reviewer Kathleen Harris noted:
“The Anneco Beauty range specialises in earthy tones and loose powder made from minimal ingredients; the colours are natural, flattering, buildable and last all day. Coverage is light, gives a silky, matte, even finish that hides shine and doesn't look or feel heavy. This is natural makeup for a natural look – and it's Irish to boot.”
Welcoming all the positive feedback to date, MD Ronan McGreevy stated that Anneco beauty is based on core principles of producing makeup and beauty products that are pure, natural and honest.
“All products are chemical-free, eco/environment-friendly, Vegan and kind to the skin. The range includes a selection of flattering and carefully blended earthy coloured tones and products that sit beautifully on the skin to create a smooth, silky, shine-free, radiant and all-natural finish. Over time we expect these strong features to lead to organic growth for the brand both at home and abroad.”
Anneco Beauty is already facing into a busy new year as it gears up for its sponsor role in the upcomingTop Model Ireland competition final taking place at the Citywest Hotel in January 2018 while preparing to bring Anneco Beauty to a number of UK trade fairs to develop the brand internationally.
With its unique selling point as an Irish company producing a complete range of skin-friendly natural mineral powder makeup, Anneco Beauty products contain only essential natural ingredients that combine to create a radiant look.
The full complement of Anneco Beauty products includes moisturiser, primer, foundation, blusher, bronzer, concealer, eye-shadow, eye-liner, lipstick, make-up remover as well as all natural Vegan application brushes, with further products to be added to the portfolio. The makeup is designed to provide a natural daytime look as well as one that can be built upon for glamourous evening wear.
Produced from the finest organic ingredients, the brand offers an extensive range of guaranteed Irish, natural, chemical-free and Vegan makeup products and is currently available to buy in Evergreen health stores, Therapie clinics, Shannon Airport and online at www.annecobeauty.com with new distribution outlets in the pipeline.